Get Your Strongest List from Sales
One of our award-winning west coast IT companies wanted to tout its VDI and device mobility services, so they came up with a tongue-in-cheek proposition of throwing away your laptop. Regardless of how creative the messaging and design, a campaign’s success lives and dies by the strength of its list. In this case, we were provided a strong house list from the sales team…and they experienced a response that was 4x the industry average—which generated over 100 responders.
The main goal of the campaign was to have participants respond and take a survey but almost 20% of responders also requested appointments immediately, with no telemarketing follow-up required!