Zip Up Your Messaging
Another client who offers end-to-end technology solutions chose a zipper campaign to highlight their products and services. They weren’t exactly expecting a response rate of 7x the industry average, but that’s indeed what happened.
Crediting some creative messaging and design along with back-end telemarketing, our client witnessed the results of a great integrated campaign effort. (Plus, our US Priority mailing materials ensured theirs was a package to remember…not toss in the trash.)