Get Smarter About Inviting Prospects
An award-winning education technology client approached us to create some buzz before an upcoming trade show. We created themed materials (and mailed keys to unlock a grand prize) so that over 20% of recipients from a targeted list came to the booth!
Theirs was the most-trafficked area at the show…not to mention the benefit of getting in front of the right prospects. The sales pipeline filled, and the investment paid for itself and then some. Now, they invest in these pre-show materials before each event to get the right folks where they want them.