Campaign Tales: Tips, tricks and lessons learned
At channelBOOST, we heart learning…especially how to build things better. Check out the following tips, tricks and lessons learned for valuable takeaways toward your marketing efforts.
Get Your Strongest List from Sales
Accounting for 60% or more of a campaign’s success, your list should come from a strong source…and your sales team likely has the best ones.
Reach Out and Touch Someone (Again)
Statistics suggest that 80% of sales are made after the 12th touch! Multi-touch campaigns that really nurture leads are the only way to go.
Experience Economies of Scale with Turn-Key Campaigns
We aim to make it easy for our clients to share their message successfully, so our turn-key, integrated campaigns splash brand impressions industry-wide!
Be Willing to Adjust on the Fly
Sometimes failure looks like success that just hasn’t arrived yet. A willingness to test, tweak and try again can turn results around in a snap.
Move Quick. Like a Bunny.
Don’t let any grass grow under your feet when it comes to following up after an event…as our click-through rates of 10x demonstrate!
Zip Up Your Messaging
Think outside the box: How can you get your critical information into the hands of those who need it?
Get Smarter About Inviting Prospects
Who doesn’t love an invitation or, better yet, party favors? See how an education technology client turned a trade show into a traffic jam.